Interview with Vincent Bayle, CFO at HUBENCY

THE CHALLENGE:

Hubency is a growing B2B business managing a wide portfolio of multi-site clients, it was clear the company faced real structural challenges around collections. With multiple client types, diverse legal statuses, and non-standardized recovery methods, organizing dunning efforts at scale had become increasingly difficult.

Our organization was struggling with:

• A wide variety of client profiles requiring customized follow-up scenarios
  
• A long and sensitive invoicing process, impacting DSO calculation
  
• Manual processes using Excel and email, making bulk follow-ups nearly impossible
• An ERP setup (Sage 100) that wasn't well adapted for centralized collection efforts

" There was no way to relaunch all the same type of clients at once - which was a real limitation. "

THE SOLUTION:

Facing these issues, Hubency launched a detailed software evaluation, comparing eight different solutions before ultimately selecting My DSO Manager. The decision was based on several practical and strategic advantages:

• Adaptability: The platform allowed us to mirror our client structure, with customizable classification and follow-up logic.
• Ease of Use:

  " Even people not used to credit management digital tools quickly got into it. "

• Automation: From day one, the team implemented automated dunning scenarios adapted to client profiles - replacing individual emails with scalable actions.
• Support: The availability and expertise of the project manager:

  " It's one of the rare times where the project goes exactly as expected. The team behind My DSO Manager, they really know their tool, and they adapt it to your needs. "

Dashboards and reporting tools were explored with the support team - and could easily be leveraged for risk meetings or cross-department coordination, especially with sales.

THE RESULTS:

1. Implementation Experience:
While the implementation involved some internal coordination and adjustments related to Sage 100, the process was smooth overall. My DSO Manager provided strong support throughout, and the final setup fully aligned with expectations - both functionally and in terms of user experience.

2. The first benefits:
Not long after implementing My DSO Manager, Hubency began seeing clear operational and organizational benefits.

Teams reported a significant reduction in manual workload and were able to handle follow-ups with greater speed and consistency.

Disputes and client issues are now more easily tracked and categorized, giving management better visibility into the health of receivables.

The finance team also gained improved data quality across the board:

• Every client is now covered by an appropriate follow-up process
  
• A dedicated contact is assigned for collections
• Internal collaboration between finance and sales has been strengthened

" We immediately saw the advantage: being able to relaunch everyone in one go. That alone changed our day-to-day work. "

3. Improvement in overdue receivables of more than 60 days
Since the end of December 2024, Hubency has seen a significant reduction in receivables overdue by more than 60 days, dropping from €2.2 million to €1.2 million at the end of April. This progress reflects not only cash recovery on old receivables, but also better control over new receivables to prevent their accumulation: long delays are now anticipated and processed more quickly.

4. Perspectives :
Hubency is continuing its digital transformation journey. The company plans to maintain My DSO Manager's integration with Sage and further connect it to Salesforce and external partners like COFACE, Dun & Bradstreet, Creditsafe, etc.

" We're only using part of the platform today, but it's clear how much more it can offer. The foundation is strong - and it opens doors. "

There's also strong interest in expanding use of dashboards and client-facing tools such as the interactive portal, which allows for more seamless communication and resolution with customers.

5. Conclusion :

" With My DSO Manager, what was promised was delivered. the team combines availability, deep product expertise, and real flexibility. "